In this episode, we take you behind the scenes of how Prehab grew from zero to over 2.5 million followers on social media. Join us as we dive into our growth strategy, share valuable lessons we’ve learned along the way, and reveal the secrets to scaling a digital brand in the health and wellness space. From navigating the challenges of creating engaging content to adapting our approach as social media evolved, we break down the key steps that fueled our exponential growth and offer actionable advice for anyone looking to start or scale their social media presence.
Timestamps:
00:00 Introduction
01:57 Kinsey’s Onboarding Experience with Prehab
06:06 The Purpose Behind Prehab’s Social Media: Educating on Physical Therapy
10:48 Early Social Strategy: How Consistency Helped Us Gain Traction on Social
12:57 Mental Hurdles and Why Healthcare Provides Should Share Their Knowledge Online
14:10 How to Get Started on Social Media in 2024
20:31 Evolving with Audience Needs
24:20 Standing Out on Social: The Importance of Providing Value
26:24 Being Patiently Aggressive with Social Media
29:37 How Our Social Strategy Changed as Prehab Grew
33:46 Scaling on Social: How Narrowing Your Focus Can Exponentially Increase Impact
40:07 Optimizing the Pacing & Format of Your Content
45:44 Current Barriers to Social Media Growth on Prehab & Our 2024 Focus
56:35 What Prehab Means & Closing Remarks
Today’s Sponsor: This episode is brought to you by Jane, a clinic management software and EMR that has been a game-changer for us at Prehab PT. If you’re looking for a smooth transition to better clinic management, book a 1-on-1 demo HERE. Use the code PREHABGUYS at sign-up for a 1-month grace period on your new Jane account!
