In this episode, we take you behind the scenes of how Prehab grew from zero to over 2.5 million followers on social media. Join us as we dive into our growth strategy, share valuable lessons we’ve learned along the way, and reveal the secrets to scaling a digital brand in the health and wellness space. From navigating the challenges of creating engaging content to adapting our approach as social media evolved, we break down the key steps that fueled our exponential growth and offer actionable advice for anyone looking to start or scale their social media presence. Timestamps: 00:00 Introduction 01:57 Kinsey's Onboarding Experience with Prehab 06:06 The Purpose Behind Prehab's Social Media: Educating on Physical Therapy 10:48 Early Social Strategy: How Consistency Helped Us Gain Traction on Social 12:57 Mental Hurdles and Why Healthcare Provides Should Share Their Knowledge Online 14:10 How to Get Started on Social Media in 2024 20:31 Evolving with Audience Needs 24:20 Standing Out on Social: The Importance of Providing Value 26:24 Being Patiently Aggressive with Social Media 29:37 How Our Social Strategy Changed as Prehab Grew 33:46 Scaling on Social: How Narrowing Your Focus Can Exponentially Increase Impact 40:07 Optimizing the Pacing & Format of Your Content 45:44 Current Barriers to Social Media Growth on Prehab & Our 2024 Focus 56:35 What Prehab Means & Closing Remarks Today's Sponsor: This episode is brought to you by Jane, a clinic management software and EMR that has been a game-changer for us at Prehab PT. If you're looking for a smooth transition to better clinic management, book a 1-on-1 demo HERE. Use the code PREHABGUYS at sign-up for a 1-month grace period on your new Jane account!

Show Notes

In this episode of the Prehab Podcast, Dr. Arash, Dr. Craig, and Dr. Mike reunite after over a year to relaunch the show with fresh insights and exciting new content. The team dives deep into the evolution of the podcast, sharing what’s changed and what remains constant—helping people take a proactive approach to their health. The conversation covers everything from the shift toward asynchronous care, addressing the abundance of health information online, and the importance of providing high-quality, accessible physical therapy. The hosts explore how Prehab has grown, what’s coming next with the Prehab app, and their ongoing mission to make healthcare more proactive and preventative. Get behind-the-scenes insights into their entrepreneurial journey, health tips, and the challenges they’ve faced along the way. Whether you're a longtime listener or new to Prehab, this episode has something for everyone! Tune in and get ready for more insightful, actionable discussions about health, wellness, and the future of physical therapy.

Timestamps:

00:00 Introduction 01:44 Why We’re Bringing Back the Podcast 02:48 Changes in Healthcare & Providing Access to Quality Information 05:39 The Importance of Early Intervention in Physical Therapy 06:33 The Evolution of Prehab's Content Strategy 09:08 The Abundance of Information Available Today 11:55  Providing Asynchronous Care 12:59 Symptom Management vs Long-Term Solutions 17:49 Movement is Medicine 19:37 How Prehab has Evolved 22:42 Physical Therapists as Entrepreneurs 23:59 Improving the Prehab App 28:42 What's Next for Prehab 32:53 Final Thoughts

In today's episode, Dillon is joined by Doctor of Physical Therapy Dan Lorenz, to discuss return to sprinting protocols after a lower extremity injury. We look to answer: How do you know someone is ready to return to sprinting? What does the first phase of sprint work look like? How do you know when to progress or regress someone's sprinting protocols? Should sprints be completed on flat surfaces or hills? All of that and more are answered in this episode! (more…)